• 135th Anniversary Limited Edition of 135 "Yebisu Beer x Hirohiko Araki" Ukiyo-e woodblock prints Moonlight Rocket
    • "Yebisu Beer x Hirohiko Araki" Ukiyo-e woodblock prints
      of beautiful women will be available
      from 12:00 Japan time on Wednesday, September 17, 2025
      Orders are now being accepted for a limited run of 135 pieces.

    ©LUCKY LAND COMMUNICATIONS／ Shueisha

  • ©LUCKY LAND COMMUNICATIONS／ Shueisha

    135th Anniversary Limited Edition of 135 "Yebisu Beer x Hirohiko Araki" Ukiyo-e woodblock prints Moonlight Rocket
    • "Yebisu Beer x Hirohiko Araki" Ukiyo-e woodblock prints
      of beautiful women will be available
      from 12:00 Japan time on Wednesday, September 17, 2025
      Orders are now being accepted for a limited run of 135 pieces.
  • "Yebisu Beer x Hirohiko Araki" Beautiful women depicted in ukiyo-e woodblock prints Special Movie
    Hirohiko Araki has given a modern update to the Yebisu Beer beauty posters that have been around since the Meiji era.
    It expresses Yebisu's 135-year tradition and the brand's worldview, which continues to evolve.
  • Creating Ukiyo-e
    Woodblock Prints
    Ukiyo-e is a traditional craft that represents Japan.
    However, the entire industry is currently in crisis,
    and the number of artisans who continue this traditional technique,
    which has been passed down since the Edo period,
    has dwindled to just a few dozen across Japan.
    While efforts are being made to train young artists,
    the reality is that production,
    including raw materials, is shrinking daily,
    and the number of artisans is dwindling.

    Together with active artisans (painters, carvers, printers)
    who are committed to passing on the ukiyo-e woodblock printing technique to future generations,
    through this collaboration between traditional techniques
    and "Yebisu Beer x Hirohiko Araki,"
    we hope to introduce the beauty of ukiyo-e
    to people around the world from a new perspective.
    And,
    We will contribute to the development of this culture,
    which Japan is proud of, and ensure its continued existence.

    We want to bring it to you.
    The essence of traditional Japanese crafts.

The focus of
Ukiyo-e woodblock print production

  • "Yebisu Beer x Hirohiko Araki" Japanese paper By Living National Treasure Iwano Ichibei,
    The ultimate Echizen Kizuki Hosho paper
  • "Kizuki Hosho" is made from kozo (paper mulberry) and is a type of washi paper that is backed by Japanese tradition and history.

    This time we used the ultimate Japanese paper, which has a smooth brush stroke, is used for ritual paper in Shinto ceremonies, and is also used for printmaking, and can withstand the pressure of being printed hundreds of times with woodblock prints.We chose this paper with the hope that it will retain the texture of traditional Japanese paper from the Edo period and continue to remain for 100 or 200 years to come.

    The ultimate in hand-carved, handrail aesthetics.
    Living National Treasure - Ichibei Iwano IX Japanese Paper Craftsman
    In 1978, he took on the name of Iwano Ichibei IX.
    In June 2000, he was recognized as a holder of the important intangible cultural property of Japan, "Echizen Hosho" (Living National Treasure).

    We continue to make "Echizen Kizuki Hosho," a paper that has been passed down for generations in the climate of Echizen.
  • "Yebisu Beer x Hirohiko Araki" Carving One of the few certified by the Ministry of Economy, Trade and Industry
    Exceptional hand-carving by female traditional craftsmen
  • The process of making an Ukiyo-e woodblock print begins with separating the woodblocks by color based on the design and carving them out one by one.
    As you can see, it is a series of incredibly precise tasks, and even a deviation of just one millimeter can have a major impact on the entire painting, so the way it is carved out perfectly without any deviations is truly the result of the artisan's many years of training.
    Everything is carved by hand, including the outline, hair, and figure, as well as the background parts that do not appear in the title or color.
    Because the woodblocks used are so delicate, they are prone to chipping and damage during the thousands of prints, and so all ukiyo-e prints are produced in limited quantities.
    Tattooist - Kayoko Suga Engraver
    After graduating from high school, she applied for an apprenticeship under the Arakawa Ward Craftsman Development Support Program in Tokyo, and after seven years of training as an Edo woodblock carver, she went independent. Currently, as one of the few female traditional craftspeople certified by the Ministry of Economy, Trade and Industry, she contributes to the preservation of the culture of ukiyo-e woodblock prints with her outstanding skills.

    2003: Demonstration at the "Oedo 808 Towns Exhibition" at the Edo-Tokyo Museum
    2005: Demonstration at the "One Hundred Famous Views of Edo Completion Commemorative Exhibition" at Nihonbashi Mitsukoshi
    2008: Demonstration at the "Hokusai Manga Exhibition" at the Edo-Tokyo Museum
    Member of the Ukiyo-e Woodblock Carving Technique Preservation Association
    Member of the Tokyo Traditional Woodblock Printing Crafts Cooperative
  • "Yebisu Beer x Hirohiko Araki" Printing Intangible Cultural Property Selection and Preservation Technique Certification
    Hand-made by a craftsman
  • Next, the printing process begins, using traditional paints for each color.
    This is also a world that requires expert craftsmanship, as even a 1mm deviation or insufficient pressure can cause the entire image to shift.

    Furthermore, since the final color tone cannot be determined until the print is actually made, the artist changed paints dozens of times in pursuit of the ultimate color.
    Printer – Takuya Okada Printer
    Born in Ibaraki Prefecture in 1983.
    After graduating from high school, he studied Buddhist sculpture at the Kyoto College of Traditional Arts and Crafts (now known as the Kyoto University of Traditional Arts and Crafts). After graduation, he trained as a printer at Watanabe Mokuhan.
    He went independent in 2012.
    With approximately eight years of experience, he has developed a highly skilled printer.
    Watanabe Mokuhan is a publisher of shin-hanga prints, such as those by Kawase Hasui, and has mastered many of the shading and blurring techniques used in shin-hanga prints. The gold and platinum sprinkling and fixing printing techniques used in this work were suggested by Watanabe. He is a new-generation printer who actively embraces both traditional and new techniques.
    He has been certified by the Agency for Cultural Affairs as an intangible cultural property designated for preservation.
    He is a member of the Tokyo Traditional Woodblock Print Crafts Cooperative.

  • ©LUCKY LAND COMMUNICATIONS／ Shueisha

    135th Anniversary Limited Edition of 135 "Yebisu Beer x Hirohiko Araki" Ukiyo-e woodblock prints Moonlight Rocket
    • Sales quantity: Limited to 135 copies
    • Comes with a framed box and a certificate of authenticity
    • Specifications: Picture (W: approx. 243 mm x H: approx. 363 mm)
    • Frame (W: approx. 432mm x H: approx. 547mm x D: 40mm)
    • Frame: wood, backing: wooden plywood
    • Mat: Paper
    • Japanese paper: Echizen Kizuki Hōshō by Living National Treasure Iwano Ichibei
    • Tattooist: Suga Kayoko
    • Printer: Okada Takuya
    • Ukiyo-e Publisher:
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Contact Us
0120-262-565
  • ※ Office opening period: Tuesday, September 9, 2025 to Tuesday, March 31, 2026
  • ※ Reception hours: 10:00-17:00 (excluding Saturdays, Sundays, and holidays)
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